Having finally made a purchase via their site, I have to say that I was quite impressed with their selection of diamond jewelry. Granted, I didn't spend a ton of cash (couldn't afford it at this moment), but I did manage to find a nice pair of diamond studs for my wife's birthday this month that were both affordable and quite nice. Wide selection aside, I did enjoy the freedom of jewelry shopping without the pressuring salespeople and attempted "add-on" sales. I mean seriously, do I really need a tub of jewelry cleaner with diamond earrings; no! All rants aside, I understand that those salespeople have a job to do, but it does get annoying sometimes.
In addition to the aforementioned selection of diamond earrings and assorted jewelry, I was quite impressed with their wide selection of wedding rings. I mean, on top of all the traditional and classic styles they also offer a nice variety of eternity bands (those are the rings with diamonds set all around the band). I haven't really gone and price compared their eternity bands with other retailers, but I'm going to assume that they are cheaper at Blue Nile simply based on the fact that they are an online retailer which cuts down on additional business costs.
In regards to my Blue Nile shopping experience, I would have to say that I didn't have any issues. The ordering process was quite simple and my delivery arrived via Fed/Ex a couple of days later. If you are on the fence regarding ordering jewelry online (as I was), I think you should check out Blue Nile as they may change your mind. After all, they are a reputable company with a nice inventory at competitive prices.
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